Ad Sensing

Google Adwords is the advertising company owned by Google. They have several different advertising option, and knowing which is right for you is key to your success.

Many people have wasted thousands of dollars on Google Adwords, simply through misunderstanding what was happening with their money.

Firstly you have both text ads and picture ads, but for the purpose of this article we shall ignore picture ads.

Picture ads on Google Adwords are very expensive, and should only be used by very large companies, who probably know more about Adwords than me.

However if your doing Google Adwords text ads then you need to choose whether you want to choose to pay for clicks or for impressions. It is always best to start of paying for clicks, and dont change to impressions unless it looks more cost effective in your Google Adwords statistics.

CPC is the name given to bidding for clicks, while CPM is where you pay for impressions per thousand.

Google Adwords adverts are shown along the side of Googles search results. They are also shown in what is known as content placements. A content placement for a Google Adwords advert, could include your ad being shown on a blogger blog, or even in Gmail.

Whichever you are using, your success or failure will largely depend upon your choice of keywords.

A great tip to reduce your Google Adwords cost, is to use creative keywords. Remember that you are choosing which keywords you want to bid on, and the cost involved in each click is directly proportionate to the competition.

If you pick a keyword for your niche that only a few other people are bidding on, it will be very cheap to get traffic. Obviously the longer your keywords are, and the more obscure the less people will be searching for this term.

The best compromise is to bid on the cheap keywords that not many people are searching for, but use ten times the keywords.

If you can get very cheap clicks, but using longer keywords results in less searches so less clicks, well then you simply use ten times the long keywords. This way you still get lots of traffic, but at a far cheaper rate. This is an example of using Google Adwords the way it is supposed to be used.

Ill give you a short list of terms here, that you can add to the front of your keywords. This should result in much cheaper traffic, but as I said, just keep adding these cheap
Google Adwords streams, until the traffic is sufficient.

Keyword Extensions:

How To
Review
Reviews
What is
Where can I get
How can I get
Where are
What is (keyword) for
What can I do with a
Cheap
Honest review of
Buy
(keyword) buy now
(keyword) free
(keyword) lessons
(keyword) blog
(keyword) review
(keyword) tips
(keyword) method
(keyword) reviews

By adding these simple extenders to your keywords you will massively reduce the cost involved. The trick is to get lots of different cheap keywords going, as opposed to one or two expensive ones.

Hopefully these tips will give you the help you need for your Google Adwords campaigns.