Ad Sensing

I am using free hosted sites with Adsense and my clicks have been weak.How can I optimize adsense for killer bucks?

If you want to optimize Adsense for more revenue, experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best.

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.

Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.

I have this ‘love of my life’ website ( http://www.fruitsmoothierecipe.bravehost.com ) , and i learned i can earn from adsnse so i put adsense codes, hoping to get good money (as promised from what i read). But i only get $1-2 a day. How can i earn more? Any suggestions?
Please no more affiliate sites. I just need real tips on how i can earn more from google adsense

Some sites do very well with Adsense (even in the millions of dollars a year) while many more sites do extremely poorly with the program (can’t even earn $10 a month). One of the misconception people have about Adsense is they simply slap it in their websites and it will automatically earn them big money — which is not true as evidenced by the many disgruntled webmasters

If you want to increase your Adsense earnings, play with the factors below:

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.

Experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best. Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.

How do I predict the income of a planned website based on income from ads when I dont know how many visitors there will be at any given month/week/day and also I dont know the how much i’ll get paid for every click made? (planning to use google adsense or yahoo ads)
any ideas? how would I build a business plan for such a website?

Can you recommend me of any companies that help you calculate your predicted income?
How do big websites predict their income? they dont just shot and wish for luck, I guess.

One thing to remember with big companies is that they have the resources to purchase data that could serve as their benchmarks. They can buy traffic data from Nielsen NetRatings which is expensive and they can do a more thorough job in researching their market.

The best way to predict the income of your planned website is to ask existing sites that may have similar types of topic and traffic as yours. Get as many information as you can and start from there. Of course, your competitiors may not give you that data, but check forums and other gatherings of webmasters. WebmasterWorld http://www.webmasterworld.com has a forum on Adsense and YPN where publishers using these programs gather and often you’d see threads where people compare their earnings.

In terms of earning money on Adsense, your mileage really varies. One website with 10,000 uniques a day can earn $50 a month while another with the same traffic may only earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense or even YPN is through trying it.

The amount you can earn will depend on the

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.

Experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best. Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.

I want to make money with Google Adsense.

For example, my friend told me that he can’t make money using Google Adsense on his youtube account because the videos that he made uses other people’s songs…

If that’s the case, will I be unable to use Google Adsense on my youtube account if I create videos of me singing the songs of other artists?

In order to generate revenue from your Youtube videos, you need to first become an official Youtube partner.

The partner program has a strict application process. In order to become a partner, your videos will be reviewed by the Youtube staff to see if they meet certain criteria such as having:
– Quality
– Originality
– Creativity

You must have a noteworthy audience before you can be accepted into the program. If you have less than 1,000 views on average, you need not apply.

In addition, there are very strict rules in place for Partners regarding copyright infringement. If you were to ever use (or use parts of) a commercial song without permission, there would be serious consequences (possibly permanent account termination). This does not apply just to songs, it applies to any copyright material / published works such as graphics, photos, sound effects, etc.

A few more details…

My website gets an average of 3600 regular visitors everyday and more than 700 unique hits easily. And it is growing.

I am currently using Google AdSense, so by looking at the statistics, how much do you think I should earn if I get an average of 8 cents a click?

I just want to know what the ideal amount is so I can determine if my actual earnings are good enough or not. And please let me know of some AdSense alternatives that you have worked with.

Thanks a lot in advance.

I know of a website that gets about 300,000 impressions everyday that makes only $10 a day from Adsense. I know of another site that gets only 12,000 impressions a day from Adsense but earns at least $500-700 a day from Adsense.

In terms of earning money on Adsense, your mileage varies. It is not easy to predict how much you will earn from Adsense as it is not only about impression and amount of click. You may think you can get high income but if you are smartpriced, then the way you currently calculates your stats will be vastly different.

The only way you can learn about how your site will perform with Adsense is through trying it. And as you are already with the program, just study your site and see how much you can earn, but making sure you optimize its performance for Adsense

The amount you can earn will depend on the

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.

Experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best. Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.

I want to get good with Google Adsense and like products really fast so I can earn money. I know it is a gamble however, I would really like to know how I could make money with the program. Can you suggest any books that would teach me how to make money with such products and name a couple like products other than google adsense?

I don’t recommend any books with Adsense. By the time these books are published the information is already obsolete

Read Adsense blog and optimization tips in the Adsense help instead. Also attend the optimization webinars that Adsense regularly organizes

http://adsense.blogspot.com/

If you want to earn a lot from Adsense, experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best. The amount you can earn will depend on the

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f

4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.

Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.

Thinking of starting a website and curious as to how much average daily traffic you would need to make about $100,000 (USD) a year?

Is there an alternative to AdSense that is better?

Thanks!

It depends on your demographic (who your site is targeted to). Younger people aren’t going to have a lot of money to spend so the ads that get targeted to your website won’t pay a lot per click. On that same note, more "tech savvy" people may use ad blockers which will keep you from seeing any kind of profit.

6 digit income is rarely hit with adsense alone, many top websites use a combination of adsense and affiliate links (like Amazon or Click Junction) and if you are marketing your website to people who have their own website to market you could look in to something like Project Wonderful.

As far as how much traffic you need, if you estimate a 10% conversion rate with adsense and an average of $1.00/click you’d need a regular audience approaching 1million. (keep in mind 10% is being generous)

Where does the Google Adsense spider gather information on a webpage that determines which keywords are used in the adsense ads? I’m trying to increase my ecpm using higher paying keywords.

title tag?
inbound or outbound links?
h1 or h2 tags?
article content?
the whole page?

This is what Google says:
"AdSense for content automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content."
So keywords and content are the primary focus.
Links and tags are irrelevant.
Regards, Zyfert
http://webhosting.cybersprout.com

I run two websites – one ghosts/hauntings and the other horror writers – and have Adsense ads on them. However, I need to know how to understand keywords more and click-through rates in order to make more money. So are there any good Adsense experts/webmasters out there would could advise me on increading my earnings?

I don’t recommend the process of chasing the keywords with Adsense and thinking that creating a site around these high paying keywords will result in high Adsense earnings.

Often, they only end up disappointed — just like hundreds of publishers who went and created a site around the famous "M" word or "mesothelioma" — when it was reported that Adwords advertisers were paying $110+ per click for this keyword. So websites focusing on the M keyword popped out of the Web.

And what was the comment of these Adsense publishers hoping to cash in with this high paying keyword? That they can’t even get more than $1 per click for the keyword — definitely not the $110 or even $50 per click keyword that they were hoping for.

Why? Because Google is smart and can sniff those trying to cash in on these so called high paying keywords a mile away. For one, there’s smartpricing — the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

To succeed with Adsense, you need to have a website with the right topic, the right audience, the right traffic. It needs to offer value to visitors, otherwise you can’t get decent traffic to the site.

So what’s the right topic:

– topic that attracts a lot of advertisers
– advertisers are competing hard to reach this audience
– audience are responsive to ads
– audiences are looking for ways to spend money
– your knowledge and interest to create compelling content for this topic

Ghosts/horror writers are not going to earn well in Adsense because advertisers are not competing to tap this audience –> few advertisers mean cheap keywords. The audience is also not looking for ways to spend money, just to be entertained.

Compare that to a camera review site. The audience this site attracts are those who are looking to buy a camera. They read the reviews from the site, and they see the ads where the camera can be purchased.

The rule is: whenever there is money to be spent, then that’s the best keyword for Adsense

Of course, having a good topic is worthless if you can’t even write any thing decent about the topic.

I do not care about the keywords or anything like that. I want a topic which is interesting and attracts a large audience and is niche enough for Adsense. Any help is appreciated. Thanks
Plaese do not give me a broad topic like electronics or something like that. I would prefer a more specific thing like for example instead of electronics something like cameras. Also please do not give me a topic where you have to review stuff or something like that, but instead a topic where I can give tips or solutions or tutorials.

The problem is what may be interesting for me may not be interesting for you, or may not be doable for you. Your ADDITIONAL DETAILS already says something a lot in terms of what you want to do

The key to Adsense topics is simple: Find topics where the people that it will attract are those looking for ways to spend money. That’s the topic where advertisers are really going to compete and bid high prices for keywords

That’s why product review websites do very well, because a person reading a camera product review is most likely thinking of buying a camera.

Same with travel information sites, as people reading traveling to Belize are most likely interested in going to that place. Hence; there’s lots of competition from advertisers of hotels, airfare, luggages, travel booking and online agencies, etc.

What are you interested in? What do you know? Then search for that term in Google and look at the number of adverisers in the Sponsored Links section. If there are many advertisers, then that’s a great keyword