While using Google AdSense on my blog, is it possible to choose what adverts will show on my advertising space? My blog is about healthy weight loss without the use of weight loss pills and I don’t want adverts about weight loss pills on my webpage. I really want to use Google AdSense but how do I go about choosing what adverts will show up?
This is a very good question. You have a certain amount of control in Google’s AdSense on what ads will show up on your site or blog.
The first thing you can do is blocking certain websites from your blog or site.
For doing that you must go to the “Allow and block ads” section on the top of your AdSense page and there you can stipulate which advertisers you want to block. You need to type in the URL of the advertisers’ sites.
That will not solve the entire problem for you, because now you have to look actively for these sites and that can be a tedious work to say the least, especially in such a highly competitive market as weight loss. But eventually it will work for you.
The second thing you can do is to block certain sensitive categories. Weight loss is one of these sensitive categories.
But I think you do not want to block all ads for weight loss, only those with weight loss pills in them.
But you may want to block the sensitive category “Medicines and food supplements”. That may cause some effects as some of these advertisers will be categorized within this sensitive category.
The third thing you can do is blocking some advertisers networks. If you know that some of these networks have a large clientele in the ads you want to block you can do that in this section on your AdSense page.
The fourth thing you can do of course is looking once again at your blog if you don’t use the words you want to exclude within your copywriting.
This can evoke some debate as you probably have stressed throughout your blog that you DO NOT use or advice diet pills. But this negative connotation will not be noticed by Google.
The keyword diet pills is on your blog whether you advice against it. So better is to get rid of these words on your blog.
But before you take any drastic steps. Why not try the following option?
If you are clear about advising against diet pills on your blog, maybe there is no harm in letting these AdSense ads with diet pills appear on your blog.
People will not hold it against you and besides, some of your blog visitors will be attracted to them.
Moreover, Google thinks these ads make the best conversions, otherwise they would not show them. Another point is that these ads probably bring you the most money as they will get you the highest pay outs per click (otherwise Google will not show them on your blog).
Marketing is all about giving your audience a choice. If you make a sound statement why NOT to use diet pills in weight loss and you have other solutions to offer you will attract the right customers or readers.
Those who think otherwise may click on your ads with pills. Why not? But of course , it is all up to you.
Recent Comments