Ad Sensing

ok on my site i have adsense and it has over 168 categories and 15,000 articles and none really on debt consolidation, but my ads on my site always shows ads with that keyword, why is that, and is that a good keyword for making money with adsense.

1) Why is that?

First, there’s no magic; Google shows ads related to "debt consolidation" because it qualified your site—and particularly your audience—as a promising source of revenue for you…and for them (not necessarily in that order though 😉

The other very plausible explanation would be that, given the diversity (I guess) of topics your site is covering, Google found out over time that the best monetization tactique was qualifying your site for these KWs.

You have to know that related keywords (KW) are ones of the most disputed by advertizers, hence increasing their cost-per-click (CPC) significantly. Examples are provided below as part of my answer to your next question.

2) Is that a good keyword?

Indeed, keywords containing "debt consolidation" as a substring are big money generators. A staggering 50% of these KWs have a CPC between $10 and 110$. At the very top, KWs are further related to students dealing with debt, and other persons with home loans, as follows:

"student debt consolidation loans"
"debt consolidation student"
"college debt consolidation"
"credit solutions"
"debt consolidation loan calculator"
"debt consolidation assistance"
"home equity debt consolidation"

How can these KWs relate to your site? You’re the only one who can tell.

Are your visitors college students?
Are visitors writing about teen-related issues?

There’s definitively something (i.e., a set of hints) that gives Google the (false?) impression that this kind of ads may be of interest to your audience. Another path you can follow is to take a look at both the sites refering visitors to your site and KWs they use in search engines to find your site. This information can be gathered thru Google Analytics.

Even if these KWs are of high value, their present a standard click-thru-rate (CTR) between 1 and 3%. For sure, if your trafic is minimal and/or your audience doesn’t care about these ads, this doesn’t really make a huge difference in terms of $$$ earned.

Anyways, look for a confirmation within Google AdSense. The dashboard gives you clicks, page impressions, CTR, and estimated CPM (eCPM) and earnings (eE).

By dividing eE by Clicks, you get you share of the CPC that Google collects from advertizers.

CONCLUSION:

1. Take a look at Google Analytics to see KWs from search engines

2. Take a look at Google AdSense to see ratios aforementioned.

Would be interested to help you investigate further for pure intellectual tourism 😉