How would I optimize Adsense for more revenue?
I am using free hosted sites with Adsense and my clicks have been weak.How can I optimize adsense for killer bucks?
If you want to optimize Adsense for more revenue, experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best.
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f
4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f
Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.
Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.
Theres alot of ways to do it.I just did a search to find the beth tips.I shared the best site I have found. cruiseyahoowithguido And bidding on good keywards is a must.
References :
http://adsensebloggs.blogspot.com/
1. Make sure you have submitted your site to Google. Although some say it is not necessary. You won’t lose anything anyway.
http://www.gfanatic.com/free-web-site-submission-to-google-search/
2. Ask yourself, what keywords are you targeting? Once you answer that, make the titles of your post / article the keywords you are targeting. The title though, I suggest, should not be more than 5 words… if it is long, as long it doesn’t look overstuffed. Well, you be the judged.
3. How many visitors does the page get? 5 a day? 20? or 100 visitors a day? Your earnings will depend too on how many visitors click on your ad. So the more number of visitors, the more chances you get clicks.
http://chrissandberg.com/7-ways-to-turn-your-first-time-visitors-into-returning-visitors/
4. How to get a lot of visitors? Make unique, resourceful content, and publish them. Once you publish them, make sure you are marketing this articles. Get enough back links, or links pointing back to that page.
4. Join social networking sites to promote your website. How will people know that there is such a great site to go to if you are not promoting it?
5. Properly layout your ads as long most are on top of the page. Well, the idea here, if you just want to make money not gain popularity, then put your ads where you think visitors will likely to get distracted.
6. Make sure the Adsense ad complements the color of your site. The Title of the ad should be the same color as the links you have in your articles. For me, white background is the best for a site, same as on the ads. No border for the ads.
7. Experiment on design and positioning of the ads, to observe which is more effective.
References :
If you want to optimize Adsense for more revenue, experiment with the factors above (except smartpricing, which you can’t control), and see which combination works best.
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement – check Google’s heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f
4. Ad colors – sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing – the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f
Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.
Remember though that not all sites do well with Adsense – even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won’t be interested in your ads and won’t click.
References :
8 Tips for Maximizing Contextual Advertising Revenues http://www.powerhomebiz.com/vol146/contextual.htm