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How much traffic do you need to be profitable with Google AdSense?

September 21st, 2012 Leave a comment Go to comments

Thinking of starting a website and curious as to how much average daily traffic you would need to make about $100,000 (USD) a year?

Is there an alternative to AdSense that is better?

Thanks!

It depends on your demographic (who your site is targeted to). Younger people aren’t going to have a lot of money to spend so the ads that get targeted to your website won’t pay a lot per click. On that same note, more "tech savvy" people may use ad blockers which will keep you from seeing any kind of profit.

6 digit income is rarely hit with adsense alone, many top websites use a combination of adsense and affiliate links (like Amazon or Click Junction) and if you are marketing your website to people who have their own website to market you could look in to something like Project Wonderful.

As far as how much traffic you need, if you estimate a 10% conversion rate with adsense and an average of $1.00/click you’d need a regular audience approaching 1million. (keep in mind 10% is being generous)

  1. Scott Anthony R
    September 21st, 2012 at 11:36 | #1

    It depends greatly on the content of the page, something vague like a community forum will pay peanuts, if it’s a specialized website with a small, high-paying advertising community, you’ll do better. That much money with Adsense seems unlikely, you’re much more likely getting something like that from Casale Media, the Burst advertising network, Advertising.com and the like. Do plenty of research on this independently, talk to representatives with the companies, and be wary of the fine print.
    References :
    http://www.comscore.com/press/release.asp?press=2118

    You’d be interested in Table 4, the Top 50 advertisers by reach.

  2. Warren
    September 21st, 2012 at 11:59 | #2

    It depends on your demographic (who your site is targeted to). Younger people aren’t going to have a lot of money to spend so the ads that get targeted to your website won’t pay a lot per click. On that same note, more "tech savvy" people may use ad blockers which will keep you from seeing any kind of profit.

    6 digit income is rarely hit with adsense alone, many top websites use a combination of adsense and affiliate links (like Amazon or Click Junction) and if you are marketing your website to people who have their own website to market you could look in to something like Project Wonderful.

    As far as how much traffic you need, if you estimate a 10% conversion rate with adsense and an average of $1.00/click you’d need a regular audience approaching 1million. (keep in mind 10% is being generous)
    References :

  3. Eddy Woo
    September 21st, 2012 at 12:38 | #3

    You would need huge amount of traffic to make that sum of money…
    References :
    Google AdSense the utimate money making tool online? Find out if Google AdSense deserve this title before you start placing the code onto your blog…
    http://adsensescamme.blogspot.com/

  4. Boboo
    September 21st, 2012 at 12:50 | #4

    First, there is no alternative to Adsense that is better, unless you try other routes of internet marketing (selling products or something).
    As for the needed traffic, my experience tells me that you earn about 0.5 to 1 $ per 100 unique visitors on your site, daily. So, do the math 😉
    References :
    Google Adsense Payout Rates -> http://www.icantinternet.org/2009/04/google-adsense-payout/

  5. Alex
    September 21st, 2012 at 13:22 | #5

    hmmm not sure !
    References :
    http://www.nex7seo.com

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