Ad Sensing

In order to find out the Max CPC and Avg CPC for Google Adsense, you’d have to login to your Google Adwords account. Then, set up a sample ad campaign (just don’t run it) just to find out by trial & error what keywords are high-paying. The Max CPC is the max cost per click the advertiser is willing to pay but eventually ends up paying significantly less most of the time. Is the Avg CPC about the cost the advertiser does actually pay to Google (publisher of AdSense gets a percentage of this.)?

Also, I have supposedly found some high paying keywords from list and tried to type them into Adwords, but the Max & Avg CPC are significantly lower. What’s going on? Are these Max & Avg CPC that Google displays even closely accurate?

Am I not doing this correctly to find out the Max & Avg CPC of certain keywords? If not, please explain properly how to do it. Thank you in advance. I appreciate your help very much.

What Adwords cost is not necessarily what you will earn with Adsense

You’re missing a critical ingredient here — SMART PRICING

No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click – but your site is smartpriced – then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google’s explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f

Google’s smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results — such as online sales, registrations, phone calls, or newsletter signups — we reduce the price you pay for that click.

I find it fruitless to chase after the so called high paying keywords.

There’s only one simple test: what keywords are targeted towards people very likely to spend money? You have mortgage, credit cards, business opportunity, travel — and those are typically the type of topic likely to make you earn higher from Adsense

Technorati Tags: Ad Campaign, Ads, AdSense, Advertiser, Amp, Avg, Business Results, Content Page, Cost Per Click, Cpc, Critical Ingredient, Google, Google Adwords, High Paying Keywords, Newsletter Signups, Phone Calls, Pric, Publisher, Registrations, Smart

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